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Top Factors That Influence Home Resell Value

Jerry Goodwin October 2, 2025


In the real estate world, homeownership extends far beyond simply having a roof over your head. A home is also an investment, one that can appreciate significantly over time if certain key factors align. Whether you’re a current homeowner considering future resale or a buyer looking to make a strategic purchase, understanding the variables that impact resale value is essential.

While markets fluctuate and trends evolve, some elements consistently influence how much a property is worth when it’s time to sell. Below are the most critical aspects to consider—each playing a meaningful role in maximizing return on investment.

Location Remains Paramount

It may be a well-worn phrase in real estate, but “location, location, location” continues to hold true. A property's geographic placement significantly affects its value, both today and in the years to come. Buyers tend to favor homes that offer proximity to key conveniences such as public transportation, schools, shopping, parks, and cultural or recreational amenities. Scenic views, water access, and walkability also command premium prices.

Additionally, the broader community character—ranging from architectural cohesion to the presence of new development—can enhance perception of value. A home within an established and well-maintained neighborhood typically sees stronger appreciation over time than in a less developed or more transient area. Location is one of the few elements a homeowner cannot change, making it a crucial factor to weigh before purchasing.

Curb Appeal and Exterior Condition

First impressions matter. The exterior presentation of a home sets the tone for how buyers perceive its overall value. Curb appeal is more than just landscaping and a clean facade; it encompasses the condition of siding, roofing, windows, walkways, fencing, and driveway surfaces. A well-maintained and thoughtfully designed exterior gives potential buyers the impression that the interior has been similarly cared for.

Small upgrades such as repainting trim, planting seasonal flowers, or replacing outdated light fixtures can significantly improve the home’s visual impact. More substantial projects like replacing the roof or upgrading siding may offer excellent return on investment, especially if the current condition is outdated or in disrepair.

Functional Layout and Interior Flow

Square footage alone does not determine value—how that space is used matters greatly. Buyers increasingly favor open floor plans, seamless transitions between living areas, and multifunctional rooms that reflect modern lifestyles. Homes with awkward layouts, underutilized rooms, or dated design schemes may be at a disadvantage, even if the total size is generous.

Kitchens that open to living areas, ample natural light, and a smooth flow between primary spaces tend to generate more interest and command higher offers. Bedrooms should be comfortably sized and ideally grouped in a layout that promotes privacy. Homes with a cohesive and intuitive design create an emotional connection that buyers are willing to pay for.

Kitchen and Bathroom Updates

It’s often said that kitchens and bathrooms sell homes—and for good reason. These high-use areas tend to be focal points for buyers and are scrutinized more closely than other parts of the home. Updated kitchens featuring modern appliances, attractive cabinetry, quality countertops, and practical storage are major selling points. Similarly, bathrooms that offer spa-like features, updated fixtures, and clean, contemporary finishes can tip the scales in a competitive market.

Even modest upgrades, like changing hardware, regrouting tile, or installing new lighting, can elevate the overall appeal and increase perceived value. Full remodels may yield even stronger returns, especially when the space is outdated or poorly designed.

Energy Efficiency and Smart Technology

Today’s homebuyers are increasingly attuned to sustainability, energy efficiency, and integrated technology. Homes equipped with energy-efficient windows, high-performance HVAC systems, quality insulation, and ENERGY STAR-rated appliances are attractive for both their environmental benefits and their long-term cost savings.

Smart home features—such as programmable thermostats, automated lighting, keyless entry, and security systems—also carry appeal. These systems offer convenience and contribute to a home’s future-forward image. Even buyers who are not especially tech-savvy often view these amenities as markers of a well-maintained, modern home.

Quality of Materials and Craftsmanship

The materials used in construction and the craftsmanship behind the finishes play a significant role in determining resale value. Buyers can often distinguish between cosmetic updates that are purely aesthetic and those that are built to last. Hardwood flooring, solid wood cabinetry, stone countertops, and high-quality tile work convey a level of permanence and durability that resonates with discerning buyers.

Conversely, materials that appear cheap, poorly installed, or show signs of wear can diminish confidence—even if the home is otherwise in good condition. When renovating, homeowners should prioritize quality over quantity and invest in improvements that will stand the test of time.

Storage and Utility Space

Ample storage is an often overlooked, yet highly sought-after feature. Buyers appreciate homes that offer generous closet space, built-in shelving, attic or basement storage, and well-organized garages. Pantries, laundry rooms, and mudrooms also contribute to a home's functionality and increase its desirability.

A home without sufficient storage can feel cluttered or inefficient, making it harder for potential buyers to envision themselves living there. Thoughtful additions like custom closet systems or attic access can solve this issue and elevate a home’s resale prospects.

Outdoor Living Spaces

As lifestyles have shifted to embrace more at-home leisure, outdoor spaces have become increasingly valuable. Patios, decks, outdoor kitchens, and well-landscaped gardens expand the usable square footage of a property and offer attractive spaces for relaxation and entertainment.

Whether it’s a small urban balcony or an expansive backyard, outdoor areas that feel like an extension of the home are a major selling point. Features such as privacy fencing, fire pits, pergolas, or tasteful lighting can set a home apart and appeal to buyers who prioritize lifestyle and comfort.

Regular Maintenance and Recordkeeping

Homes that have been consistently maintained over time often fetch higher resale values than those with signs of deferred upkeep. Regular service on HVAC systems, clean gutters, caulked windows, sealed driveways, and repaired fixtures all signal buyers that the home has been cared for.

Keeping a detailed record of service and upgrades can also instill buyer confidence. A log of improvements—from roofing and plumbing updates to appliance replacements—shows a pattern of responsible ownership. It also offers transparency and can speed up the negotiation process.

Market Timing and Professional Presentation

Finally, while a home's physical characteristics matter greatly, so does the timing and strategy behind its sale. Homes listed in spring and early summer often see more activity, while those marketed with high-quality photos, staging, and targeted exposure tend to attract stronger offers.

Working with an experienced and knowledgeable real estate agent can make all the difference. Expert guidance is essential in achieving the best possible outcome, from strategic pricing and local market insight to negotiation and closing.

Partner With Jerry Goodwin for Expert Real Estate Guidance

Understanding what drives home resale value is the first step. Taking action with a trusted professional is the next.

Jerry Goodwin, one of Illinois’ premier real estate agents, brings decades of experience and a deep understanding of what buyers seek in today’s evolving market. Whether you’re considering a sale or planning a renovation, Jerry’s insight and tailored approach will position your home for long-term value and maximum return.

Connect with Jerry to explore how your home stacks up, discover opportunities to enhance resale potential, or begin your journey toward buying or selling in Illinois. Visit jerrygoodwin.com to learn more and take the first step toward a smart, strategic real estate experience.



Work With Jerry

Jerry helps his clients consider the financial goals and implications of investment ownership. Being able to show clients how real estate can build their wealth is among his greatest joys, and it is a thrill giving them keys at the end of the day.